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NCAA Will Not Renew EA Sports Contract
“We determined participating in this game is not in the best interests of the NCAA.”
by Andrew Goldfarb JULY 17, 2013
The NCAA has confirmed that it will not renew its contract with EA Sports. In a statement on NCAA’s official site, the organization wrote that it “has made the decision not to enter a new contract for the license of its name and logo for the EA Sports NCAA Football video game.”
“We are confident in our legal position regarding the use of our trademarks in video games,” the statement says. “But given the current business climate and costs of litigation, we determined participating in this game is not in the best interests of the NCAA.” The NCAA notes that its current contract expires in June 2014, but “our timing is based on the need to provide EA notice for future planning.” As a result of the decision, NCAA Football 14 “will be the last to include the NCAA’s name and logo.”
“The NCAA has never licensed the use of current student-athlete names, images or likenesses to EA,” the statement concludes. “The NCAA has no involvement in licenses between EA and former student-athletes. Member colleges and universities license their own trademarks and other intellectual property for the video game. They will have to independently decide whether to continue those business arrangements in the future.”
We’ve reached out to EA about the announcement and will update this story with any comment we receive.
NCAA Football 14 was released on July 9th. For more, read our review.
Andrew Goldfarb is IGN’s news editor. Keep up with pictures of the latest food he’s been eating by following @garfep on Twitter or garfep on IGN.
by Andrew Goldfarb